Learn the topic cluster model: pillar pages, cluster articles and internal linking structure that builds topical authority and helps every page rank better.
Learn the topic cluster model: pillar pages, cluster articles and internal linking structure that builds topical authority and helps every page rank better. This guide covers the key principles and shows you how to action them using Seotific — free during beta.
A topic cluster is a group of related pages organised around a central pillar page. The pillar page covers a broad topic comprehensively. Cluster articles cover specific subtopics in depth. All cluster articles link back to the pillar, and the pillar links to all cluster articles. This structure signals topical authority to Google.
A pillar page is a long-form, comprehensive page that covers a broad topic — it's the authoritative resource on that subject for your site. It links out to cluster articles for subtopics. A good pillar page answers the main question fully while pointing to deeper dives for each aspect.
A minimum of 3-5 cluster articles, ideally 8-15 for strong topical authority. Each cluster article should target a specific subtopic with its own keyword. Thin clusters (1-2 articles) provide limited authority signal; dense clusters (10+) significantly strengthen topical relevance.
Cannibalisation in clusters occurs when two cluster articles target the same keyword. Use Seotific URL Clustering: paste all your URLs and keywords — the tool identifies pages competing for overlapping keywords and suggests which to consolidate.
Seotific handles this check automatically. No credit card, no install.
Open Seotific Free →Seotific runs these checks automatically. Try it on your site today.
Open Seotific Free →