E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. Learn what Google's E-E-A-T signals are, why they matter and how to improve them.
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. Learn what Google's E-E-A-T signals are, why they matter and how to improve them. This guide covers the key principles and shows you how to action them using Seotific — free during beta.
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's framework for evaluating content quality. Introduced in 2018 and expanded in 2022 to add the first E (Experience), it guides how Google's quality raters assess pages and influences how the algorithm weights content signals.
E-E-A-T itself is not a direct ranking signal — there's no "E-E-A-T score". However, the signals that indicate E-E-A-T (author credentials, publication dates, citations, About page, contact information, secure HTTPS) are checked by the algorithm and influence how content is weighted, especially for YMYL (Your Money or Your Life) topics.
Key E-E-A-T improvements: add author bylines with credentials to all articles, include publication and last-updated dates, create a comprehensive About page with team credentials, ensure contact information is visible, add schema markup for authors and articles, cite authoritative sources, get mentions from authoritative sites in your industry.
YMYL (Your Money or Your Life) content covers topics where bad advice can significantly harm the reader — medical, legal, financial, safety and news content. Google applies stricter E-E-A-T scrutiny to YMYL content because the stakes of bad information are higher. If your site is in a YMYL category, E-E-A-T signals matter significantly more.
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